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Short Video Competition 2024

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#BringYourOwn: I Choose Reuse


Join the #BringYourOwn: I Choose Reuse Instagram Reels Competition

Help drive the #BringYourOwn movement and encourage your peers to refuse and reduce single-use disposables by choosing to reuse! Share how you Bring Your Own Lunchbox in an Instagram Reel and join our competition for a chance to win exciting prizes!


Every day, Hong Kong disposes 11,128 tonnes of municipal solid waste (MSW) to landfill, of which 21% is plastic waste. Around 10% of this plastic waste is made up of plastic tableware, translating to 227 tonnes per day – meaning single-use takeaway containers, cups, lids, straws, stirrers, etc., all things that we can avoid if we choose to refuse, reduce, and reuse! 

It’s time to make a change. Hong Kong took a major step to reduce plastic waste on Earth Day 2024, banning the sale and distribution of many types of plastic tableware at food outlets for dine-in and takeaway. But change does not stop here – we all play a part in shaping the way we interact with our world.

Let’s be the change agent. Join the #BringYourOwn movement and start to bring your reusable lunchbox for takeaway meals and snacks! Let’s make #BringYourOwn the norm and choose to reuse!

Why is plastic waste a problem?

Reference: Monitoring of Solid Waste in Hong Kong – Waste Statistics for 2022, Environmental Protection Department.

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Competition Timeline

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5th August
Application Deadline

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9th August
Shortlisted Reels Announcement

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9-23rd August
Judging and Public Voting Period

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26th August
Winner Announcement

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BYOLB - Bring Your Own Lunchbox

Share how you choose reuse by bringing your own lunchbox!


Submission Deadline

5 August, 2024 (11:59 pm)



  • Current students (with graduation date after Aug 2024) and staff from eight UGC-funded universities (CityU, CUHK, EdUHK, HKBU, HKU, HKUST, LingU, and PolyU)

  • Individual or team entry allowed (Maximum of two people on a team for team entry)

  • Only one entry is allowed per person - whether as an individual or in a team of two (Your university email will be used to verify)

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How do I enter the competition?

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Submission Requirements (3 steps)

1. Film an Instagram Reel no longer than 60 seconds, sharing how you #BringYourOwn Lunchbox (BYOLB) and choose to reuse.

2. Two ways to submit your Instagram Reel for the competition (a or b):

      a. Post your Reel on your own Instagram account and tag us @jcsccp_hk.

          i.   Include in your post an English/Chinese caption within 200 words.

          ii.  Use the hashtags #JCSCCP, #BringYourOwn, #BringYourOwnLunchbox, and #BYOLB.

          iii. Complete the Entry Submission Form.

      b. Upload your Reel and complete the Entry Submission Form.

3. Make sure you are following @jcsccp_hk on Instagram.


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Judging Criteria

All submitted Reels will be reviewed and shortlisted by the JCSCCP team based on relevancy to the theme, creativity, impact, and adherence to the submission requirements.

Shortlisted Reels will be posted onto the @jcsccp_hk Instagram on 9 August, 2024 for public voting (25% of total score based on social media performance) and evaluation by the judging panel from sustainability staff at the eight UGC-funded universities (75% of total score).

judging criteria_revised
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* Learn more about responsible consumer activism here.

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Competition Rules

  1. Entrants are not allowed to buy views, likes, or comments on your Instagram Reel should it be shortlisted and posted onto the @jcsccp_hk Instagram. Any entries found out to be doing so will be disqualified.
  2. If a submitted Reel is longer than 60 seconds, a penalty of a 1-point deduction will be applied for each additional 5 seconds the Reel exceeds the time limit, with up to 5 points deducted.
  3. Only one entry is allowed per person – whether as an individual or team submission. If it is found that an individual has submitted more than one Reel, only the latest submission will be considered in the competition. Earlier submissions will be disregarded, regardless of whether it was an individual or team submission.
  4. The JCSCCP team reserves the right to make final decisions of the competition and winners.
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Competition Prizes

Prize Prize Item
First Prize 

Staycation Package for Two at The Fullerton Ocean Park Hotel Hong Kong

(Inclusive of two tickets to Ocean Park and the Snorkelling Adventure experience at Ocean Park. The package will be available for booking and usage until 5 October, 2024.)

Second Prize 

Small Caravan Glamping Experience for 2 Persons at Long Coast Seasports Limited

(Inclusive of usage of watersports equipment: kayaks, bodyboards, SUP, beginner surfboard. The experience will be available for usage from September - October, 2024.)

Third Prize

Roganic Lunch Sample Menu for Two

(Roganic is a Michelin One Star and Michelin Green Star restaurant, with a focus on local and sustainable ingredients.)


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Programme Enquiry

Miss Charly Cheung
Tel: 3469 2074